What factors are most important to you when purchasing a product or service? This is the question!
In general, it seems that some people buy on cost alone, while others seek proven quality and piece of mind regardless of cost – and this approach to purchasing is no different when it comes to a person seeking driving lessons. In my line of work, I often receive calls from people seeking my assistance following an unpleasant or unproductive experience elsewhere, on the back of purchasing their driving lessons based on cost alone.
I feel that this is in no small part part due to the massively incorrect public perception that all driving schools are the same, and only differ where price is concerned.
Categorically, this is not the case…
Cheap anything is cheap for a reason… it’s always worth asking yourself how, and why, something is so cheap?!
In my personal experience, on the very few occasions over the years I have opted for the cheap option when making a purchase (for example, printer ink cartridges…), I have been left both unimpressed and out of pocket as I have ultimately ended up making a second, more costly, but superior purchase after all.
Food for thought, folks!
I think the brilliant image below helps to back-up my point…
As always – stay safe good people!
Chris
http://www.chrischambers-som.com
https://plus.google.com/114398979294611026237/posts/SLxetW7BLic
https://twitter.com/CChambersSoM/status/516671142103642112
